I had a good weekendÂ ofÂ crossÂ blogging with Robin Parker and Lise KerwinÂ of Cross Blog, the terrificÂ blog of the Red Cross’ Oregon chapter. I wanted to mention one more thing about Cross Blog that I think is worth noting: aÂ typically playful, eye-catchingÂ post on SaturdayÂ titled “Can CPR Get You A Date”Â listed several Portland, OregonÂ Craig’s List postings of potential romantic liaisons post-CPR training (here, here and here).
Whether or not any of thatÂ CPR love is requited or resuscitated, the point thatÂ Lise andÂ RobinÂ are making with that post and throughoutÂ their blogÂ is thatÂ the Red Cross and preparedness activities can be fun, exciting, socialÂ and even romantic — as well as the usual responsible and helpful to society.
To me (and I think Robin and Lise) if we are toÂ buildÂ a more ready, resilient American nation, we need toÂ get more of the public’sÂ heartÂ beating againÂ about preparedness. ThatÂ means repositioning and repackaging the subjectÂ in the minds of Americans — moving fromÂ duct tape andÂ duck & cover to a new 21st Century model and language — using creativity andÂ intelligence Â as well asÂ the emergingÂ social media tools and popular culture (ie.Â tyingÂ togetherÂ Top Chef &Â Craig’s List with the Red Cross & preparedness as they have in the past week). This is where Robin and Lise areÂ showing the way, and it is definitelyÂ worth keeping an eye on Cross Blog (as well as theÂ excellent work of Wendy Harman and Claire Johnson of the American Red Cross’s Social Media unit)Â to see whatÂ new and surprising approaches they’ll find next. I know I will be. And it looks likeÂ Gail McGovern, the American Red Cross’ newÂ CEO,Â in her first hours on the job, already is as well.