One of the important goals ofÂ the American Red Cross’ Social Media Unit I just visited in WashingtonÂ isÂ drawing from (and spreading) creativeÂ preparedness 2.0 work being done in their chapters around the country.
ThisÂ week,Â theyÂ invitedÂ Robin Parker, one of the founders of the OregonÂ chapter’s Cross Blog,Â to headquartersÂ in Washington to helpÂ outÂ with their social mediaÂ efforts inÂ response to the Midwest floods.Â Â Â
Cross Blog’s Robin Parker on her way to Washington, DC from Oregon.
Robin isÂ already helping out in DCÂ this weekend.Â And she was kind enough to give me and this blog a Â nice shout out from Red Cross Headquarters.
Cross Blog, which can be found atÂ redcrosspdx.blogspot.com, was first brought to my attention byÂ Amanda Ripley.Â ItÂ is informative, engaging,Â full of energy andÂ even fun (which is not all that commonÂ in this subject area).Â For example, it has a featureÂ called “Cross Spotting” to collect the unusual places readers see the Red Cross logo (such as recentlyÂ on a shirt worn by a contestant of Bravo’s “Top Chef” show).
The blogÂ is updated constantly withÂ new posts, mostÂ of which will be of interest toÂ folksÂ beyond the Northwest.Â They do an excellentÂ job of coveringÂ general Red Cross news, such as theÂ relief organization’s ongoing workÂ onÂ theÂ floods.Â And that coverage will be even more interesting now thatÂ Parker isÂ atÂ HQ. I have added it to my Blog Roll and Preparedness Resources page.
Cross BlogÂ shows what can be accomplished by a small group ofÂ peopleÂ committed andÂ passionateÂ about emergency preparednessÂ usingÂ new social media communications tools.Â And kudos toÂ WendyÂ and Carrie in Washington for seeingÂ how Cross Blog can ‘cross’ pollinateÂ other Red Cross online efforts.
As someone who works regularly with the Red Cross here in New York CityÂ as part of my CERT responsibilities, it is terrific to see the organization — both nationally and inÂ local chapters like OregonÂ – taking a lead in Preparedness 2.0 applications.