September 16th, 2010 · No Comments
FEMA and the Ad Council today are releasing a new series of bilingual PSAs aimed at encouraging Americans to prepare for emergencies. The Spanish PSA’s direct viewers to Listo.Gov, the Spanish version of Ready.gov and the English to Ready.
One of the FEMA/Ad Council Listo.Gov Spanish PSAs.
One of the FEMA/Ad Council Ready.Gov English PSAs.
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Tags: Federal Emergency Management Administration · Government Education Programs · Media
September 3rd, 2010 · 1 Comment
Yesterday, I participated in several Community Emergency Response Team (CERT) activities as part of New York City’s kickoff of National Preparedness Month activities.
First, I handed out preparedness ‘goody bags’ to passersby in Manhattan’s Columbus Circle after stuffing the packages with other members in an impromptu assembly line. In each bag was a READY New [...]
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Tags: CERT · Preparedness Events
September 2nd, 2010 · 4 Comments
The New York City Office of Emergency Management (OEM) and the Ad Council today launched a new Facebook application to help New Yorkers find a safe place to meet their families or friends during an emergency.
According to the press release:
Located on OEM’s Facebook page, the new interactive web mapping application allows New Yorkers to select [...]
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Tags: City Preparedness · Preparedness 2.0
The U.S. State Department and the Ad Council have just released tv and radio public service announcements asking Americans to contribute to Pakistan flood relief. In one of the video PSAs, Secretary of State Hilary Clinton says:
Currently more than 20 million Pakistanis have been affected by the worst natural disaster in Pakistan’s history. The pictures we see [...]
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Tags: International · Media
Yesterday was YouTube’s 5th Anniversary, and I wanted to express my appreciation to the site for making it so easy for even a technology neophyte like myself to use.
Shooting with the equally user friendly Flip camera and then posting my (often shaky camera work) to YouTube, I have been able to utilize a lot of [...]
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Tags: "What Should We Tell The Public?" · Preparedness 2.0
September 2nd, 2009 · 1 Comment
U.S. Department of Homeland Security Secretary Janet Napolitano today joined with Federal Emergency Management Agency Administrator Craig Fugate and the Ad Council to launch a new series of Ready Campaign public service advertisements (PSAs) designed to encourage all Americans to take steps to prepare for emergencies, kicking off September’s National Preparedness Month.
“Preparedness is a shared [...]
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Tags: Preparedness Advertising
April 27th, 2009 · 1 Comment
At a webinar promoting September’s National Preparedness Month activities, officials from The Advertising Council and the U.S. Homeland Security Department’s Ready.Gov program said that their most recent tracking polls indicate that citizen emergency preparedness is “leveling off”. (The webinar took place earlier this month before Swine Flu was diagnosed in the U.S.) Some of the results that underlie the [...]
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Tags: Preparedness Reports
From my own personal experience, I know that children are key motivators in influencing their parents behavior. So that is why educating kids on preparedness is crucial to attaining the goal of a more prepared nation. But a key to any new educational emergency readiness initiative in the schools is that it complement existing curricula [...]
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Tags: Education
February 4th, 2009 · 1 Comment
The U.S. Homeland Security Department’s Ready Campaign and The Advertising Council have created a new ‘widget’ to provide citizens with emergency information. The widget provides users:Â
“with updates on emergency situations, local emergency contact information, an instructional video, emergency kit checklists and guidelines on how to better prepare for an emergency. Users can also access a clickable map to find contact [...]
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Tags: Department of Homeland Security · Preparedness 2.0