During hurricane season and National Preparedness Month, state and local emergency management offices in communities around the U.S. will often work with private businesses to promote public readiness. Typical is North Carolina County Emergency Management Services hurricane project with the United Way in which:
Stores across the area are hosting a Hurricane Preparedness and Awareness event throughout the [...]
Entries Tagged as 'Preparedness Advertising'
It’s Time To Get Business Far More Into Citizen Preparedness: A Win-Win-Win-Win Plan To Raise Public Readiness Using Incentives, Product Marketing Techniques
September 27th, 2010 · 10 Comments
Tags: Business Preparedness · Preparedness Advertising · Preparedness Events · Preparedness Ideas · Preparedness Incentives · Preparedness and Business · Red Cross
“H1N1 Rap By Dr. Clarke” Wins HHS Citizen Flu Prevention PSA Contest; Video From “Hip Hop Doctor” Will Get National Play
September 22nd, 2009 · 2 Comments
HHS Secretary Kathleen Sebelius announced this morning that “H1N1 Rap By Dr. Clarke” by Dr. John Clarke of Baldwin, New York is the winner of the Flu.Gov PSA contest. “H1N1 Rap” was chosen by the public from among 10 finalists with more than 50,000 votes cast. Dr. Clarke’s video was ‘endorsed’ by this blog and was [...]
Tags: Contests · Pandemic Flu · Preparedness Advertising
Ready.Gov/Ad Council PSA’s Launched Today; Urge Americans To Prepare In Case Disaster Turns Their “World Upside Down”
September 2nd, 2009 · 1 Comment
U.S. Department of Homeland Security Secretary Janet Napolitano today joined with Federal Emergency Management Agency Administrator Craig Fugate and the Ad Council to launch a new series of Ready Campaign public service advertisements (PSAs) designed to encourage all Americans to take steps to prepare for emergencies, kicking off September’s National Preparedness Month.
“Preparedness is a shared [...]
Tags: Preparedness Advertising
“I ♥ NY” Becomes “I + NY” In New Red Cross Appeal For Disaster Volunteers
March 12th, 2009 · No Comments
In an article, “‘Cross’ My Heart And Hope To Volunteer,” the New York Times describes the clever new advertising campaign of Red Cross of Greater New York to recruit new disaster volunteers.
The Red Cross received special permission from New York Governor David Paterson to use their twist on the 32-year-old ”I ♥ NY” logo used in the campaign [...]
Tags: Preparedness Advertising · Red Cross
Interesting Preparedness Radio Ads From Ready Virginia
October 8th, 2008 · 4 Comments
Laura Southard, Public Outreach Coordinator for the Virginia Department of Emergency Management, sent me two new radio commercials that Ready Virginia did for this year’s hurricane season. I like the ads because they use two themes/marketing angles — 1) having kids ask (even guilt) their parents about preparing and 2) putting the listener in the middle of a disaster situation — [...]
Tags: Preparedness Advertising