In Case Of Emergency, Read Blog

HHS Secretary Kathleen Sebelius announced this morning that “H1N1 Rap By Dr. Clarke” by Dr. John Clarke of Baldwin, New York is the winner of the Flu.Gov PSA contest. “H1N1 Rap” was chosen by the public from among 10 finalists with more than 50,000 votes cast. Dr. Clarke’s video was ‘endorsed’ by this blog and was [...]

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U.S. Department of Homeland Security Secretary Janet Napolitano today joined with Federal Emergency Management Agency Administrator Craig Fugate and the Ad Council to launch a new series of Ready Campaign public service advertisements (PSAs) designed to encourage all Americans to take steps to prepare for emergencies, kicking off September’s National Preparedness Month.
“Preparedness is a shared [...]

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In an article, “‘Cross’ My Heart And Hope To Volunteer,” the New York Times describes the clever new advertising campaign of Red Cross of Greater New York to recruit new disaster volunteers.

The Red Cross received special permission from New York Governor David Paterson to use their twist on the 32-year-old ”I ♥ NY” logo used in the campaign [...]

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Laura Southard, Public Outreach Coordinator for the Virginia Department of Emergency Management, sent me two new radio commercials that Ready Virginia did for this year’s hurricane season. I like the ads because they use two themes/marketing angles — 1) having kids ask (even guilt) their parents about preparing and 2) putting the listener in the middle of a disaster situation — [...]

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