I wanted to briefly highlight an interesting disaster-related cause marketing campaign you may have seen, Tide’s “Loads of Hope”. The initiative brings mobile laundromat facilities to areas struck by a natural disaster to provide free cleaning services to survivors.
“Loads of Help” was created in the wake of Hurricane Katrina and since then has cleaned more [...]
Entries Tagged as 'Cause Marketing'
Tide’s “Loads Of Hope” — Disaster Relief Cause Marketing
July 22nd, 2010 · 1 Comment
Tags: Cause Marketing
Give Valuable Blood, Win Valuable Prizes And Maybe A Date
March 4th, 2009 · 1 Comment
As someone now benefiting from periodic transfusions, I’ve been promoting the importance of blood and platelet donations. I am also always on the lookout for innovative consumer marketing approaches in the preparedness area. So, I wanted to highlight two ideas I heard about recently.
First, I learned that the New York Blood Center has a ‘frequent [...]
Tags: Cause Marketing · Red Cross · Volunteer Opportunities