In Case Of Emergency, Read Blog

The American Red Cross is launching a new campaign, “Do More Than Cross Your Fingers,” today hoping to make it easier for Americans to prepare for emergencies. The campaign’s spokeswoman is Jamie Lee Curtis, a long-time Red Cross volunteer and advocate for personal preparedness in her home state of California.
The campaign will encourage Americans to take [...]

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While only 1 in 10 of Americans surveyed by the American Red Cross claimed to be very worried about H1N1 flu, 93 percent say they are are taking or planning to take at least one action to guard against the H1n1 flu. The poll was released earlier today.
“Even though most Americans aren’t extremely worried about the virus, [...]

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A recent Red Cross survey found that almost one in two Americans have had a “drowning scare”. That’s a stat which grabs your attention and offers a good reason to review summer safety, which includes swimming and CPR/AED. See this American Red Cross webpage for more information. Swimmers of all ages and abilities can develop [...]

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Today, Sunday June 14th, is my parents 50th anniversary. And they said it wouldn’t last…Congratulations and thank you mom & dad. It is also World Blood Donor Day.  And as someone who over the past seven months has benefited from a lot of blood, I hope you will consider donating wherever you are reading this in the [...]

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The U.S. Department of Homeland Security’s Ready.Gov program and the American Red Cross are adding mobile phones and chargers to its recommendations for basic supplies in citizen emergency preparedness kits. This marks both a real and symbolic step for wireless communications and social media in public emergency preparedness and response. 
The Red Cross has already changed [...]

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In an interesting article on ForeignPolicy.com, “Swine Flu: Twitter’s Power To Misinform”, Evgeny Morozov argues that “despite all the recent Twitter-enthusiasm about this platform’s unique power to alert millions of people in decentralized and previously unavailable ways, there are quite a few reasons to be concerned about Twitter’s role in facilitating an unnecessary global panic about swine [...]

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In an article, “‘Cross’ My Heart And Hope To Volunteer,” the New York Times describes the clever new advertising campaign of Red Cross of Greater New York to recruit new disaster volunteers.

The Red Cross received special permission from New York Governor David Paterson to use their twist on the 32-year-old ”I ♥ NY” logo used in the campaign [...]

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As someone now benefiting from periodic transfusions, I’ve been promoting the importance of blood and platelet donations. I am also always on the lookout for innovative consumer marketing approaches in the preparedness area. So, I wanted to highlight two ideas I heard about recently.
First, I learned that the New York Blood Center has a ‘frequent [...]

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A former top business executive is recruited from the private sector to take over one of the country’s most venerated non-profit organizations at a crucial moment in its history right in the midst of a national economic crisis. Sounds like a managerial situation that might be found in one of the famous case studies from the [...]

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As I have mentioned previously, I was diagnosed with leukemia in October. As part of my treatment, I regularly receive blood and platelet transfusions after chemotherapy.
While I sit watching the bags drip into my arm in the hospital clinic, I cannot help but think about the people who have taken the time — and weathered [...]

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