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A Citizen’s Eye View of Public Preparedness

Red Cross Wants You To “Do More Than Cross Your Fingers” Before Disaster Strikes; New Campaign Launches Today

September 1st, 2009 · No Comments

The American Red Cross is launching a new campaign, “Do More Than Cross Your Fingers,” today hoping to make it easier for Americans to prepare for emergencies. The campaign’s spokeswoman is Jamie Lee Curtis, a long-time Red Cross volunteer and advocate for personal preparedness in her home state of California.

The campaign will encourage Americans to take simple actions like building an emergency kit, creating a communication and evacuation plan and being informed about disasters common in their communities. It includes an interactive online game, Prepare4, which not only quizzes you on what preparedness supplies to store in case of an emergency but will also offer to email you a list customized for family size, age of kids, pets, etc.

Corporate sponsor FedEx will promote the campaign in its stores and NASCAR races, including those held in Richmond, Indianapolis and Philadelphia. Clorox will be distributing educational materials online and via retail stores. For more information on the campaign as well as the Red Cross’ emergency preparedness recommendations for the public, you can go to

Do More Than Cross Your Fingers

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Tags: Preparedness Games · Preparedness Ideas · Red Cross

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