In Case Of Emergency, Read Blog

South Carolina has been one of the most active states in promoting the “See Something, Say Something” anti-terrorism campaign to its residents. It has also been among the most creative. In fact, the state’s Office of Homeland Security’s Be Ready SC campaign has just created “See Something, Say Something” binoculars to help bring public attention to the program.

The South Carolina Homeland Security “See Something, Say Something” binoculars.

Be Ready SC staffers distributed hundreds of the binoculars at yesterday’s University of South Carolina-Georgia football game. Chris Perez, the Homeland Security Office’s Citizen Preparedness Coordinator, told me that the response “was really positive…even from Georgia fans.”

Perez that the idea for the binoculars came as the office was trying to figure out something that would be interesting enough for people to want to keep. “At first we thought about promotional sunglasses…I found those cardboard binoculars and they were perfect because they work surprisingly well for an affordable item AND they fold flat, which encourages people to put them in their pockets and use them again.”

The Be Ready SC booth at the game.

The state is also producing a series of “See Something, Say Something” instructional videos. And, Be Ready SC recruited South Carolina football coach Steve Spurrier — whose Gamecocks beat the Georgia Bulldogs 17-6 yesterday — to do an audio preparedness PSA (below):

South Carolina coach Steve Spurrier’s audio emergency preparedness PSA.