In Case of Emergency, Read This Blog

In Case Of Emergency, Read Blog

A Citizen’s Eye View of Public Preparedness

As Hurricane Earl Approaches, @CraigAtFEMA Shows How Twitter Allows For A Little Variety, Humor & Even A Bit Of Sarcasm In Public Preparedness Messaging — Other Emergency Managers Should Follow Suit

August 30th, 2010 · 2 Comments

This morning, the East Coast-based Twitter followers of @CraigatFEMA (aka FEMA Administrator Craig Fugate) got a bit of a provocative challenge:

It was little less cheeky than his reminder tweet from the day before:

Usually, preparedness messaging — particularly as a threat approaches — is Boy Scout earnest (and Fugate uses that approach as well — see below).

But Twitter has allowed the Administrator to also offer some more refreshingly more casual, irreverent messages — that use humor and even a little sarcasm to try to get through to Americans to prepare. The character limits, the volume of Tweets and the targeted nature of social media makes it a good medium for experimentation, particularly when (like Fugate) you have a gregarious, infectious personality with a nice sense of humor — and you have heard of every excuse for not preparing from the public during a long emergency management career. The fact is that the straight forward approach has largely not worked.

Fugate’s Twitter feed should embolden emergency managers to try some more direct and conversational approaches that officials might not feel comfortable saying during a news conference or in a press release.

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Technorati

Tags: Hurricane Preparedness · Preparedness 2.0

2 responses so far ↓

  • 1 Josh // Aug 31, 2010 at 12:49 am

    If adding a little humor doesn’t get people to prepare, I don’t know what will! You would think putting info on twitter would help. Maybe not.

  • 2 » What We’re Reading // Aug 31, 2010 at 10:04 am

    [...] As Hurricane Earl approaches, @CraigatFEMA uses a little humor [In Case of Emergency ... Read Blog] Do you find humor refreshing? Or should we keep our Boy Scout earnestness? [...]

Leave a Comment