I wanted to mention two events from this past weekend, which I think offer a lesson for citizen preparedness:  The first was a family preparedness event held by the American Red Cross at Fort Belvoir just outside Washington in which free readiness kits and other emergency supplies were distributed to 1100 military families. At the other one, held on Governor’s Island in New York Harbor, the New York City Department of Transportation gave away free bicycle helmets in an effort to promote bike safety. Both are terrific ideas, and they highlight the role of ‘carrots’ or incentives (including free stuff) in changing social behavior whether it be preparedness or bike safety.
According to a story on the Red Cross website about the Ft. Belvoir gathering:
Those participating in the preparedness event received Red Cross bags filled with important items such as a mini lantern, glow sticks, an Eton emergency radio, Red Cross vintage first aid kit, emergency water storage system, multipurpose tool and a family guide to first aid.
In addition, senior preparedness leaders from the Red Cross had a table with personal items—pet food, toothbrushes, snacks and children’s toys—to remind people of the kinds of things they might want to take if they had to evacuate due to an emergency or disaster. They reminded participants of the need to bring prescriptions as well as extra cash to use in the event that ATMs are not working due to power failures.
Now, there is no group that deserves free preparedness supplies than military families. But the fact that they are receiving emergency kits gratis underlines the challenge of getting the rest of the public to purchase theirs.
The Governor’s Island bike helmet giveaway is one of a series of safety events held by the City’s Department of Transportation. It is another example of a public service campaign that uses an incentive (as part of a win-win partnership with the private sector) to accomplish its goal.
However, to date, governments have tried to achieve citizen preparedness largely without any carrots or sticks. It’s just not realistic. We need to integrate incentives — such as Ft.Belvoir-type events — into readiness programs for the broader  public.
A military family at Saturday’s American Red Cross preparedness event at Ft. Belvoir (Photo: Daniel Cima)
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1 Try Ready Georgia’s New Online Family Preparedness Planning Tool & (Maybe) Win One Of 200 NOAA Weather Radios // Jun 11, 2010 at 1:18 pm
[...] the subject of preparedness ‘carrots’, the Georgia Emergency Management Agency’s Ready Georgia campaign is working with the private [...]
2 It’s Time To Get Business Far More Into Citizen Preparedness: A Win-Win-Win-Win Idea To Raise Public Readiness Using Incentives, Product Marketing Techniques // Aug 20, 2010 at 5:38 am
[...] we really want to change social behavior as a nation we do it through the carrot or the stick. The carrot is the preferable tool for this issue, but it needs to be used. And, thus far, incentives and [...]
3 Red Cross Program Providing Emergency Kits For Military Families (While Very Nice) Also Underscores $, Logistical Obstacles For Rest Of The Public To Prepare // Sep 8, 2010 at 11:12 am
[...] organized a series of preparedness events for personnel and families on military bases, including one at Fort Belvoir earlier this summer and another at Fort Polk last month. The families were able to build an [...]
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