I have written several posts about ways citizens could be involved the Gulf Oil Spill cleanup.Â In an article on PRNewsOnline.com, David All, recommends drawing upon the popularity of games on social networking sites to recruit volunteers:
“…imagine a game â€” call it “Coastal Cleanup” â€” that connects people online for a good cause in their local communities offline. Volunteers could “check in” at locations via Foursquare and unlock badges for their volunteer efforts. Or they could earn patches of the ocean as rewards â€” similar to the (Lil) Green Patch game on Facebook that empowers users to fight global warming.
That’s just the kind of strategy companies and organizations need to be pursuing to win public relations battles in this social-networking era.Â By now it is clear that people spend a lot of time online, much of it on social-networking sites. And gaming is one of their favorite online activities.
FarmVille, which engaged its community to raise money for Haiti earthquake relief, leads the pack, but other social-gaming venues are rapidly becoming popular. For instance, more than 500,000 users “check in” regularly to earn badges, mayorships and more on Foursquare, which is only a year old, and reportedly growing by 15,000 users each day.”
The full article can be read here.