In Case Of Emergency, Read Blog

On the subject of incentives mentioned in the above post, I just saw an online preparedness campaign created by Mynorthwest.com called, “3 To Get Ready Preparedness Challenge”. The campaign asks Washington state residents to take 3 preparedness steps and reach out to 3 friends through either Facebook, Twittter or email — and offers a prize package, including a t-shirt, whistle and keychain flashlight if they do so.

There are a couple of elements of the campaign I particularly like. First, is that it gives the participants some tangible — albeit not enormous — incentive to participate. Second, it has integrated Twitter and Facebook and made things easy for users to promote the campaign to others. The bad news is that I just heard about it, and the Challenge (which is tied to Washington’s Disaster Preparedness Month) ends on April 30th. If you want more information on the campaign, click here.