CaliforniaVolunteers has just launched an innovative effort to reach out to blogs targeted at mothers in order to promote disaster preparedness. The agency, the lead state office responsible for coordinating volunteer activities, is organizing in-home disaster-preparedness events in Los Angeles and the San Francisco Bay Area hosted by bloggers. The sessions focus on California’s online disaster-preparedness effort called WE Prepare. According to the press release, the events are designed to:
inform and engage moms about the importance of disaster-preparedness via compelling key speakers discussing the importance of disaster-preparedness in the home while sharing their own experiences. The events also featured an interactive “walkthrough” where a disaster-preparedness specialist from the local fire department took the moms around the house while demonstrating “tips and tricks” to prepare their homes.
One of the in-home briefings has been posted to YouTube and can be watched below:
A video of a WE Prepare disaster preparedness briefing for “mommy bloggers”.
Bloggers in attendance at the Los Angeles briefing, held at the home of Erin Kotecki Vest from The Queen of Spain blog, included socalmom.net, LosAngelista.com, AdriennesHouse.blogspot.com, RookieMoms.com, SafetyatHome.com, wendolonia.com/blog, thequinntessentials.blogspot.com and eastbay.savvysource.com. ”We had to evacuate from the fires a couple of years ago,” says Vest, “so I realize we can’t wait for the next disaster to hit before we take steps to be more prepared.”
The WE Prepare initiative includes disaster-preparedness tools such as:
A risk assessment survey to help determine a family’s current level of preparedness; a fill-in-the-blank family plan that tells families where to meet if they have to evacuate; who they’ve identified as an out-of-state “family contact;” how to get emergency information in their community; and how to take care of their family’s unique needs such as infants, seniors and pets; and a customizable children’s book designed to teach children how to be disaster-prepared in a fun, non-threatening way.