One of the biggest challenges of citizen preparedness is getting the citizenry to actually focus on preparing. As I have mentioned on the blog, I favor establishing a specific day (possibly September 11th) as a National Preparedness Day.
Another idea was suggested to me a couple years ago by George Foresman, a former top U.S. preparedness official and one of the most knowledgeable and thoughtful people on this subject. Foresman pointed out to me that there is currently a day in the year when much of America is not only focused on ‘preparing’ their homes but are also in front of their televisions — Super Sunday.
Foresman thinks there is an opportunity for a public education effort tying viewer ‘preparations’ for the game and for an emergency, including some PSAs during the telecast. (Personally, I could envision a spot with 24’s Kiefer Sutherland/Jack Bauer talking about the value of having a family emergency plan in case of an emergency.)
I think Foresman’s Super Bowl preparedness idea is clever and worth trying.