Comments on: Success Of New York City Nicotine Patch/Gum Giveaway Program Underscores Role Of Incentives To Change Social Behavior On Smoking (& Preparedness)

By: As Nation Marks 9/11 Anniversary, 20 Ideas To Improve Citizen Preparedness & Engagement

Fri, 10 Sep 2010 10:48:15 +0000

[...] fact is that when we really want to change social behavior as a nation we do it throughÂ the carrot orÂ the stick. TheÂ carrot is the preferable tool for this issue, but it needs to be used. And, [...]

By: It’s Time To Get Business Far More Into Citizen Preparedness: A Win-Win-Win-Win Plan To Raise Public Readiness Using Incentives, Product Marketing Techniques

Fri, 20 Aug 2010 10:02:42 +0000

[...] The fact is that when we really want to change social behavior as a nation we do it through the carrot or the stick. The carrot is the preferable tool for this issue, but it needs to be used. And, thus [...]

By: VA Red Cross Emergency Kit, NYC Bike Helmet Giveaways Underscore Role Of ‘Carrots’ To Increase Citizen Preparedness

Thu, 10 Jun 2010 12:48:03 +0000

[...] is one of a series of safety events held by the City’s Department of Transportation. It is another example of a public service campaign that uses an incentive (as part of a win-win partnership with the private sector) to accomplish its [...]